Blogger Tip #2: Don’t forget geoSEO

You probably know all about SEO (search engine optimization) and how to write with keywords in mind that potential readers search for, but maybe you’ve never thought one step ahead to geographic search engine optimization, or geoSEO. One way to be a better hyperlocal blogger is to optimize your posts for the geoweb. Don’t forget that if you are a localized blogger, you should be speaking to your local audience.

How to do it:

• Mention places by their exact names, like “I went to Roberta’s Pizzeria last night” rather than “I went to the new pizza place down the street.”
• Mention neighborhoods by their name so if someone is searching for, for example, “parenting and Dumbo” they’ll find your blog because of all the mentions of Dumbo: “I’ve noticed a lot of ‘babysitter available’ signs up around Dumbo lately” rather than “I’ve seen a lot of ‘babysitter available’ signs around the nabe lately”
• Use the outside.in geotagging tool that will attach outside.in place and neighborhood pages to your posts, which then syndicates your posts with these tags attached to our media partners.

Try out these simple geoSEO tagging tips and see how your traffic grows!